THE LOOP IDENTITY
When you start a new project, like a knowledge lab about the future of retail, its important that you have a good corporate identity to work from. If it's not there, well then you have to create one.
The Loop had an outdated logo. So that is of course where we started. We brought the logo back to life and matched it up with an accompanying modern typeface. From this visual base we were able to bring elements from the logo into the various graphic details needed for The Loop. Color of course was used to link elements together as well as form details like the in the letter P. You can find this repeated in the heads of the personas as well as in other elements.
Check it out at their website.