Belgian supermarket Colruyt does everything their own way. Even the checkout process is unique. When they needed to adapt this process for French norms, Colruyt came to Achilles.

At Colruyt in Belgium, the cashier takes you're items directly from your shopping cart, scans them, and loads them into another cart. This saves time and space within the Colruyt system and results in beter customer intimacy. Unfortunately this didn't fully fit within French norms and laws. Rather than just purchasing standard checkout counters and copying other retail chains, Colruyt decided to develop a new checkout counter that more efficiently fit their unique personality.

The challenge was to combine Colruyt's cart-to-cart system with a more traditional rolling band system. This hybrid checkout had to ensure that the employee would never have to lift heavy items. Unlike most checkout counters in Europe, this system has the cashier standing so they are at the same level as the customer, therefore seeming more approachable and friendly. This also allows them to be highly mobile and allow quick personnel changes. This all leads to a more efficient manner of working. Efficiency is the number one factor at Colruyt so naturally this is also carried through to the construction of the checkout counters. A smart break up into individual modules allows for fast assembly and repairs. The split up also allowed Colruyt to use many parts left and right reducing the overall part count, cutting down on inventory and transport through nesting parts together.

Achilles Design was involved from the very beginning of this project. Together with Colruyt we were successful in translating the values and identity of Colruyt into a new hybrid checkout system that brings the efficiency of their Belgian system into the French retail world.

This new checkout counter is one piece of an all new retail design we worked on with Colruyt France. Check out the whole story here.


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