FRESH AND ON THE WAY
|When Panos held a competition for the styling of their sub brand Deliway, we decided to take a crack at it. Deliway is the market leader in the sales of fresh filled rolls and pastries in petrol stations. Despite a second place finish we'd like to share what we came up with.
Based on thorough market research, we created a comprehensive restyling of the Deliway corporate identity, from packaging to uniforms. This all started with a logo that links itself to the products as well as the other brands around Panos. This logo was the basis for signage, advertising, shopping experience, packaging, uniforms and publicity.