|Kangourou is a private label of the Colruyt Group. The brand consists of a wide variety of products ranging from writing supplies to book bags. Colruyt asked us to help them strengthen the Kangourou brand and their market position. For this, the creation of the right brand key is essential.
After defining the core values, we created a form language for the logo, packaging, and in-store communication. Usage of color, lay-out and graphical elements act as a visual translation of the brand identity. This new corporate identity gives these products a fresh, contemporary look.