|When Ecover, Belgium's market leading ecological cleaning products manufacturer, took over the Austrian cosmetic brand Wellments, they asked us to help redesign a number of the products in the newly acquired range. Ecover Wellments is an entire range of home care products that are entirely plant-based.
A market positioning model, or Brand Key, was first created. This acted as a sturdy foundation to further build the brand upon. This document is a result of the values, market promises, and the intended audience that was decided during a workshop with Ecover.
In the run-up to Biofach, Europe's largest organic products trade fair, a series of visuals and concept mock-ups were created for a range of air fresheners.
After the positive feedback from sales groups from several different countries, we were able to focus down onto a few concrete concepts. These products are still in development but we are able to reveal some of the preliminary designs.